No Rooms is Gekko Group’s new Fashion, Retail and Lifestyle concept. Together with the creative genius of Daniel Steindorf, managing director of No Rooms and founder of Uebervart, Gekko Group is launching a new bespoke and innovative retail experience founded on a Curated Contemporary approach to cater to their unique community. Quintessentially embodying the group’s ethos, culture and spirit, No Rooms will focus on the following three pillars: curated brands, collaborations and original designs based on Gekko Group’s iconic brands such as Roomers, Provocateur and Burbank.
The following brands will make up the curated selection:
19-69, Adish, Berner Kühl, Harmonie Paris, Idee, Ina Seifart, James Perse, Lacoste, Markt, Pendleton, Retrosuperfuture, Sitre, Seelenland, Stockholm (Surfbrett) Club, Taion, Western Hydronamic Research, Du musst schaffen
…and more to come
In addition to an innovative online shop, No Rooms will have physical concept stores located in the Roomers branches in Frankfurt, Munich, Baden-Baden as well as the Provocateur Berlin. The shop-in-shop spaces are planned to open in succession and parallel to the digital kick-off.