Daniel Steindorf joins the group and helms the new lifestyle and retail brand No Rooms.

Frankfurt am Main, 20th April 2023. Gekko Group announces Daniel Steindorf as managing director of their new lifestyle and retail brand No Rooms. Steindorf, former senior buyer at solebox & MBCY and founder of Uebervart, moves from the curated retail business to the group. Gekko Group thus gains an experienced professional and pioneer from the streetwear & lifestyle fashion industry and launches a new state of the art retail concept. The launch of the online store is scheduled for late summer 2023. Own brands, lifestyle / fashion brands and collaborations will be part of this new concept. “We are excited to offer our large community a new and innovative platform for high-end lifestyle products” explains Alex Urseanu.

An exciting synergy based on a long-standing friendship was the next logical step. “Our friendship has existed for twenty years. Together we have each been able to expand and merge our expertise, strengths and also our communities. We have been mutual supporters since the early beginnings, which is something quite extraordinary and I am very much looking forward to this new chapter and to our new exciting project” says Daniel Steindorf.